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Why Protecting Your Trademarks Has Become Essential In a highly digitalized economy, a trademark no longer represents only a name or a logo. It has become a strategic asset: reputation, customer trust, web visibility, commercial recognition, financial value, and competitive differentiation. Trademark: A High-Value Intangible Asset A trademark identifies the origin of a product or […]

Counterfeit Products: The Central Role of the Trademark in Deception In the digital economy, trademark infringements are not limited to the fraudulent use of a name or logo. They are very often linked to the sale of counterfeit products distributed through marketplaces, e-commerce websites, social media platforms, or parallel distribution channels. Two Distinct Concepts, but