Competitive intelligence for brand protection.
IP DEFENDER is a French brand protection solution provided and operated by Humind, a strategic intelligence specialist since 2007. Its founder, Alexandre Sonnet, has 25 years of experience in competitive intelligence and strategic monitoring for international groups.
Our ambition is to empower teams to detect threats earlier, decide faster and act on better-documented cases.
More than ten years detecting counterfeiting and brand infringements
Our expertise has been built through brand monitoring assignments, the detection of suspicious uses, risk assessment and the operational preparation of cases. This experience guides the evolution of IP DEFENDER: its features address situations observed in real-world operations, not a theoretical view of brand protection.
Protect brands. Enhance the value of intangible assets.
Effective brand protection requires business understanding, investigative skills and technological expertise.
Founded in 2007, Humind specializes in strategic monitoring and competitive intelligence. Its founder, Alexandre Sonnet, has 25 years of experience in these fields working with international groups. Humind provides and operates IP DEFENDER to help organizations protect and enhance the value of their intangible assets.
Our mission is to help brand owners, in-house legal teams and intellectual property professionals identify risks more effectively, prioritize action, document decisions and preserve the value of their brand assets.
We continuously enhance the platform with one priority: reducing manual work while keeping users in control of analysis and decision-making.
Complementary expertise brought together around brand protection
An online infringement is more than a search result. It must be detected, understood, documented and addressed. Our team combines four areas of expertise to cover this operational reality.
IT & automation
Designing data collection and processing workflows capable of organizing large volumes of signals.
Artificial intelligence
Using AI to accelerate extraction, data matching, qualification and document preparation, with human validation.
Intellectual property
Structuring cases around trademark rights, factual evidence and protection objectives.
Strategic & technology intelligence
Analyzing digital channels, market signals and emerging methods used in online infringement.
Innovative, pragmatic and results-focused
We assess technology by the operational value it creates for teams and for the brands they protect.
Useful innovation
We combine automated collection, structured data and artificial intelligence when these technologies genuinely improve the quality or speed of work.
Operational clarity
We make information understandable, verifiable and immediately usable when deciding what action to take next.
Measurable value
Our objective is to reduce processing time, accelerate action and better protect brand value, including through regularization or licensing where appropriate.
Support through to litigation
IP DEFENDER can support clients in disputes through partner lawyers specializing in trademark protection in Europe and internationally.
Where a case requires it, these qualified professionals provide legal advice, litigation strategy and representation, based on the information and evidence prepared in the platform.
Build a protection framework tailored to your brands and markets
Tell us about your portfolio, priority channels and operational constraints. We will show you how IP DEFENDER can fit into your organization using concrete cases.